Safloti - Building trust for a Swiss craft-focused digital agency

PROJECT OVERVIEW

Safloti is a Swiss agency focused on helping craftsmen and trade businesses strengthen their online presence through branding, web design, content, and digital strategy. We worked closely with Florian Wyss to shape a clearer and more effective website experience aimed at the Swiss craft and construction market. The goal was to create a digital presence that could explain Safloti’s services with greater clarity, generate qualified leads, and present the business in a way that felt both local and modern. Our role covered website design, UX/UI, typography, color system, and motion principles, helping turn an early visual starting point into a more professional and trustworthy digital brand.  

Scope
Web design
Typography & color system
Typography, color, and motion principles
UI/UX
Client
Safloti GmbH
Website
https://www.safloti.ch/
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PROJECT Challange

The main challenge was trust. Safloti needed a digital presence that would resonate with a traditionally conservative audience while still feeling sharp enough to stand out in a modern market. The website had to explain services clearly, support lead generation, and make the business feel established and credible from the first interaction. Since the brand started with little more than a logo, the broader system had to be built in a way that felt grounded, easy to understand, and aligned with the expectations of Swiss craftsmen and construction-related businesses. At the same time, the site needed to communicate a distinct value proposition around visibility, branding, web presence, and growth for trade businesses.

PROJECT Approach

We approached Safloti as a focused lead-generation website project built around clarity and confidence. Our work covered the website experience from both visual and structural sides, including UX/UI, page logic, typography, color system, and motion principles. The aim was to make the site feel modern without becoming overly stylised, and professional without losing approachability. We shaped the experience to clearly communicate Safloti’s services, from branding and web design to content creation, integrations, and support, while giving the brand a stronger and more cohesive digital language overall. Every part of the site was designed to support a clearer positioning and a smoother path from first impression to inquiry.

Project Outcome

The result was a more credible and better-positioned digital presence for Safloti. The website gave the brand a clearer structure, a more trustworthy tone, and a stronger visual system for speaking to the Swiss craftsmen market. By combining a cleaner interface with clearer service communication, the project helped create a more professional lead-generation platform one that presents Safloti as a modern partner for trade businesses looking to improve their visibility, attract more inquiries, and grow with greater confidence.

Have a vision that’s bigger than today?

We’re listening.

Based in Kraków, working with clients wherever we’re needed.

hello@hf-studio.agencyT+[48] 792 857 324
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