H&F-Std. was founded in 2022 to shape brands through bold creativity.

H&F-Std is a duo working together to design honest brands and digital experiences with clarity at their core. We combine strategy, creativity and technology to help ideas grow into living, scalable systems. Our driving force is simple: meaningful work, collaborative relationships, and design that stands the test of time.

We work closely with founders and teams, shaping their direction, refining their identity, and guiding their execution from concept to launch. Our approach is calm, precise, and human-centered, focused on long-term value rather than short-term noise.