Pim Pim - Exploring a bold new direction in food branding

PROJECT OVERVIEW

Pim Pim is an in-house concept created by H&F-Studio as a way to explore something new in the food space. We developed it as a creative exercise to test ideas, experiment with a more playful visual language, and work on the kind of brand world we had not created before. Rather than building it for a client, we used Pim Pim as a space to learn, push our thinking, and see how a bold identity could come to life across different touchpoints.

Scope
Visual concept & moodboard
Client
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Website
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PROJECT Challange

The challenge was not tied to a client brief or business limitations, but to our own intention to step into a new category and experiment more freely. We wanted to create something in the food space that felt bright, memorable, and full of character, while also staying visually clear and consistent. Since this was an internal concept, the real challenge was using the freedom of the project well not just making something expressive, but making it feel believable and strong enough to exist in the real world.

PROJECT Approach

We approached Pim Pim as a creative test ground for new ideas in food branding. The goal was to build a concept with a playful personality and a strong visual presence, using typography, colour, and mockups to shape the overall direction. TWK BURNS helped define the tone of the identity, while colour played a major role in making the concept feel energetic and distinctive. We also explored how the brand could extend across different digital and physical applications, using mockups to test how the system would behave in real-world touchpoints.

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Project Outcome

Although Pim Pim is not a commercial project, it became a valuable internal exercise for our studio. It gave us room to experiment, test a category we had not worked in before, and explore a more expressive side of branding. The project helped us better understand how to build character-led identities in the food space and gave us a stronger creative reference point for future work.

Have a vision that’s bigger than today?

We’re listening.

Based in Kraków, working with clients wherever we’re needed.

hello@hf-studio.agencyT+[48] 792 857 324
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