Oui Collab

Oui Collab, a next-generation venture studio, collaborates with celebrities, creators, and culturally influential founders to launch design-driven consumer brands. The studio is built on clarity, momentum, and cultural intelligence, championing ideas that have the potential to define the next wave of brand innovation.

At H&F-Studio, we were invited by Noha Ben Ismail (Chief Design Officer) and Bilal Mekkaoui (Co-Founder & Managing Partner) to explore and develop the digital foundations for Oui Collab. Our objective was to translate their ambitious vision into a confident brand presence supported by a thoughtfully designed website that effectively communicates their vision, structure, and ability to shape new ventures with talent at the core.