Goodnick, a leader in healthy ageing, approached H&F-Studio for a complete rebranding that would modernize their look while maintaining familiarity for their loyal clients. Our task was to subtly evolve the brand, introducing a refreshed color palette and more photography that resonates with their core audience.
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We also focused on updating their blog, ensuring it reflected the new brand identity while remaining accessible and welcoming. The result is a smoother, more visually appealing experience that enhances Goodnick’s connection with their audience, supporting their mission to help people over 60 live healthier, more active lives.