In 2023, we, the H&F-Std team, made the decision to completely rethink our brand and refresh our digital presence. This wasn’t just a change in visual style — it was the result of a deep analysis of who we have become over the past years and where we aim to go next. Our new ambitions, rapid growth, and expanding range of services required a more distinctive and modern identity, one that would not only reflect our expertise but also showcase our creative energy.
H&F-Std: A Studio That Creates Innovation
H&F-Std is a creative studio that, since 2022, specializes in brand identity, web design, and UI/UX solutions. Founded by Oleksandr Hlahola, the studio embodies his visionary approach to design and technology. Oleksandr is an experienced designer and developer who combines creative thinking with years of experience in digital solutions. He creates innovative projects that not only stand out in a competitive market but also emphasize the individuality of each brand.
H&F-Std works with clients of all sizes — from ambitious startups to global companies. The studio’s team consists of high-level professionals who share the values of ethical business, environmental awareness, and a culture of bold design.
The Logo: A Symbol of Creative Energy
One of the key changes we made during the rebrand was our new logo. We shortened the full name, H&F-Studio, to H&F-Std to make it more recognizable in today’s fast-paced information environment. But this wasn’t just a simplification. The pixelated “&” in our logo symbolizes the creative, chaotic environment from which innovative ideas are born. It reflects our process: transforming raw, seemingly chaotic ideas into clear, innovative solutions.
This logo has become a symbol of our ability to evolve and adapt to rapid changes, while still preserving our creative spirit.
Website Redesign: Simplifying to Reveal Essence
One of the main tasks of the rebrand was a complete overhaul of our website. We aimed to make it as simple and clear as possible, eliminating unnecessary elements. Now, the website focuses entirely on our core — our work, projects, and approach to clients.
We integrated interactive elements and videos to showcase our creative approach, while ensuring the site is intuitive and accessible for every user.
The Voice of H&F-Std: Clarity, Innovation, Boldness
The voice of our brand reflects our approach to every project: clarity, innovation, and boldness. Our key principles are:
- Clarity — All our messages are clear, understandable, and accessible to everyone.
- Innovation — We challenge standards and always seek new ways for our clients to stay ahead.
- Boldness — We’re not afraid to take risks and face challenges. Our solutions always stand out and capture attention.
Colors and Typography: Simplicity and Boldness
In our new identity, colors and typography have become powerful tools for expressing our essence. The combination of contrasting shades and simple forms emphasizes the balance between boldness and minimalism. We aimed for colors that not only decorate but also highlight the character of our work, conveying energy and determination in every detail.
Typography also plays an important role. Clean, geometric fonts complement the overall concept, creating a sense of confidence and clarity. It’s not just a tool for conveying information but a way to emphasize the openness and simplicity of our approach.
H&F-Std Identity: A Means of Communication
The identity of H&F-Std is a way of communicating with our clients, reflecting our main principles: clarity in communication, an innovative approach to every solution, and boldness in implementing ideas. All design elements work together to highlight our creative process and the deep philosophy of the studio.
New Identity in Urban Space
The rebrand became the foundation for our new visual solutions, which we are actively implementing in the urban environment. Our conceptual visuals demonstrate how colors and the new logo integrate into city spaces, creating visual highlights. Bold red and yellow colors interact with urban architecture, attracting the attention of passersby and creating dynamic accents in the space.
Looking to the Future
This rebrand is just the beginning of our journey. H&F-Std will continue to innovate and offer unique solutions, working with companies that shape the future. We are always moving forward, constantly looking for new opportunities to create.